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Joe Wahrhaftig

PRODUCT DESIGNER

OBJECTIVE

CONTACT

An exciting position as a lead / managing product designer,  UX designer or UX researcher. 

p: 510-435-1535

EDUCATION

GRADUATE COURSEWORK 

Interface Design and Virtual Reality Systems

University of Washington

BACHELOR'S DEGREE

Cognitive Psychology & 
Computer Science courses

UC  Berkeley

OTHER

Figma Masterclass Course

The Designership

SKILLS

Product Design

UI / UX (Desktop + Mobile) 

User Research

Project Management

User Centered Design

Agile + Scrum

Waterfall

Lean UX

DELIVERABLES

Interactive prototypes
Lo-fi and Hi-fi mockups Wireframes
Sitemaps
Flow diagrams
Personas
Journey maps

WORK OVERVIEW

  • Product, UX and Visual Designer for fifteen years including three years as a UX Researcher.  Experience in B2B, Enterprise and SAAS. 
     

  • Have worked in agencies as well as client side. 
     

  • Experience leading teams of developers, designers and other stakeholders. Experience mentoring junior designers. 
     

  • Design work has included:
    High traffic e-commerce, dashboards, mobile and tablet applications.

     

  • Project domains have included:
    Business applications, fintech, e-commerce, network technology, health, entertainment and virtual reality (vr).

     

  • Soft skills: leading workshops, acting as a project's point of contact for partners at all levels inside and outside of an organization. 

EXPERIENCE

UX & PRODUCT DESIGN CONSULTANT / MANAGER / RESEARCHER

San Francisco Bay Area

2012 - Present

Clients:
Amazon / Meta / Facebook, Apple Computer, AssetMark, Equinix, Gallo Wines, Genentech, McCann-Erickson, Microsoft, Williams-Sonoma, Visa and others. 

Designed apps for: fintech, e-commerce, advertising campaigns, mobile gaming, and viral videos.

Deliverables:

Requirements gathering, user interviews, personas and their distribution to teams, journey maps, mockups, finalized designs based on test data, and handoff of design, code and functional specs to dev teams.

TOOLS

Figma

Sketch

InVision

Adobe Creative Suite

Zeplin

Miro

Principle

Axure

HTML5 / CSS

3D Studio Max

Maya

Blender

ARTICLES

"Fly - A 3D Flight Simulator

"Virtual Reality Display Survey"

“Using Head Mounted Displays to Treat Patients with Macular Degeneration.”

CGSD Corporation

GRANTS

$500K grant from the US Navy

to engage in work on

VR disaster simulations

University of Washington

LEAD PRODUCT DESIGNER

Openprise

San Mateo, California

2020 - 2022

2020 - 2022

Openprise's core app lets SalesForce marketing teams run advanced data queries without knowing any code, saving both time and spend. 

Working with Product, Management, Marketing, Dev and other teams, applied Lean UX approach to rapidly design new features in the app including: bot tools, list loading, table / grid designs, data visualization an analytics suite and more. Pain points from customers were logged in Jira.

Designs helped company obtain $25MM in Series B round.

Deliverables:
Research, design roadmaps, low + high-fidelity mockups, and a design system.

LEAD PRODUCT DESIGNER

Citrix / Bytemobile

San Francisco, Bay Area

2009 - 2012

Developed the UX and visual design for a mobile app toolbar used in millions of feature phones worldwide. Toolbar was preinstalled and let users browse: weather, news, stocks and web in general. Also designed UX for toolbar’s IDE.

Practiced user centered design methodologies to lead distributed teams in development of a network intelligence dashboard. Mentored junior designers to follow accessibility guidelines / best practices.

Dashboard provided phone companies including AT&T and Verizon with a bird’s-eye view of activity on their respective networks. Dashboard freed up engineering resources previously dedicated to running bespoke KPI queries for telecoms.


Dashboard saved $1.3MM in company funds in first year.
 

Deliverables:
Competitive analysis, workshops, interviews, journey maps, personas, mentoring, interactive mockups for user testing, handoff of feature specifications and code to the development team.

Copyright © 2025 - Joe Wahrhaftig, All rights reserved
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