Joe Wahrhaftig
PRODUCT DESIGNER
OBJECTIVE
CONTACT
An exciting position as a lead / managing product designer, UX designer or UX researcher.
p: 510-435-1535
Portfolio: www.joedoes.design
EDUCATION
GRADUATE COURSEWORK
Interface Design and Virtual Reality Systems
University of Washington
BACHELOR'S DEGREE
Cognitive Psychology &
Computer Science courses
UC Berkeley
OTHER
Figma Masterclass Course
The Designership
SKILLS
Product Design
UI / UX (Desktop + Mobile)
User Research
Project Management
User Centered Design
Agile + Scrum
Waterfall
Lean UX
DELIVERABLES
Interactive prototypes
Lo-fi and Hi-fi mockups Wireframes
Sitemaps
Flow diagrams
Personas
Journey maps
WORK OVERVIEW
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Product, UX and Visual Designer for fifteen years including three years as a UX Researcher. Experience in B2B, Enterprise and SAAS.
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Have worked in agencies as well as client side.
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Experience leading teams of developers, designers and other stakeholders. Experience mentoring junior designers.
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Design work has included:
High traffic e-commerce, dashboards, mobile and tablet applications.
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Project domains have included:
Business applications, fintech, e-commerce, network technology, health, entertainment and virtual reality (vr).
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Soft skills: leading workshops, acting as a project's point of contact for partners at all levels inside and outside of an organization.
EXPERIENCE
UX & PRODUCT DESIGN CONSULTANT / MANAGER / RESEARCHER
San Francisco Bay Area
2012 - Present
Clients:
Amazon / Meta / Facebook, Apple Computer, AssetMark, Equinix, Gallo Wines, Genentech, McCann-Erickson, Microsoft, Williams-Sonoma, Visa and others.
Designed apps for: fintech, e-commerce, advertising campaigns, mobile gaming, and viral videos.
Deliverables:
Requirements gathering, user interviews, personas and their distribution to teams, journey maps, mockups, finalized designs based on test data, and handoff of design, code and functional specs to dev teams.
TOOLS
Figma
Sketch
InVision
Adobe Creative Suite
Zeplin
Miro
Principle
Axure
HTML5 / CSS
3D Studio Max
Maya
Blender
ARTICLES
"Fly - A 3D Flight Simulator
"Virtual Reality Display Survey"
“Using Head Mounted Displays to Treat Patients with Macular Degeneration.”
CGSD Corporation
GRANTS
$500K grant from the US Navy
to engage in work on
VR disaster simulations
University of Washington
LEAD PRODUCT DESIGNER
Openprise
San Mateo, California
2020 - 2022
2020 - 2022
Openprise's core app lets SalesForce marketing teams run advanced data queries without knowing any code, saving both time and spend.
Working with Product, Management, Marketing, Dev and other teams, applied Lean UX approach to rapidly design new features in the app including: bot tools, list loading, table / grid designs, data visualization an analytics suite and more. Pain points from customers were logged in Jira.
Designs helped company obtain $25MM in Series B round.
Deliverables:
Research, design roadmaps, low + high-fidelity mockups, and a design system.
LEAD PRODUCT DESIGNER
Citrix / Bytemobile
San Francisco, Bay Area
2009 - 2012
Developed the UX and visual design for a mobile app toolbar used in millions of feature phones worldwide. Toolbar was preinstalled and let users browse: weather, news, stocks and web in general. Also designed UX for toolbar’s IDE.
Practiced user centered design methodologies to lead distributed teams in development of a network intelligence dashboard. Mentored junior designers to follow accessibility guidelines / best practices.
Dashboard provided phone companies including AT&T and Verizon with a bird’s-eye view of activity on their respective networks. Dashboard freed up engineering resources previously dedicated to running bespoke KPI queries for telecoms.
Dashboard saved $1.3MM in company funds in first year.
Deliverables:
Competitive analysis, workshops, interviews, journey maps, personas, mentoring, interactive mockups for user testing, handoff of feature specifications and code to the development team.